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Weathering the Storm
We all know that today's environment is very different than the one we operatored within even just a year ago. Marketers have the challenge of adjusting their programs to the growing world of social...
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The Power of Video
A meeting in Malaysia, a potential multimillion-dollar new customer and a CEO in the United States that is unable to attend this critical first step towards an account win…. this may not seem like a...
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The Time Google was a Four Letter Word... And no, I don't mean "GOOG"
Everyone knows Google is the greatest thing since sliced bread. I have never heard more people use the word "algorithm" with such passion as when talking about Google. Thanks to Google, all of those...
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It all comes back to the "B.R.A.N.D"
It might be the most overused word in marketing. It is the eternal scapegoat. Every organization, firm, government agency, non-profit –and, even, person has one. A brand. This fuzzy qualitative...
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What Says More, A Picture, Or A Word?
Here’s the question for the day… Does marketing influence photography trends, or does photography actually shape marketing? Ask a marketer or a photographer this and see what you get for an answer....
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Advertising Gets Techy
Advertising is hoping for resurgence. We've heard, read, seen, and been generally inundated with advertising about advertising. How can traditional advertising stay alive in the face of TiVo and...
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Managing A Crisis
By: Jonathan CilleyAfter spending a number of years conducting media relations for the U.S. Coast Guard, I cringe at the current situation within the Gulf. The current BP oil spill is now known as a...
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Winner!
We like to win. A lot. That’s probably no surprise given our Type A personalities and years in the technology industry. That drive is usually showcased in the results we bring to our clients. And,...
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The Art of the Talk
It’s tradeshow season. For many companies, the fall signifies two major events—Q4 and those end-of-year exhibitions. If you live in the tech world, fall events tend to be a bit smaller (i.e., more...
View ArticleFriends Forever Releases New Video to Promote Peace in the Middle East
Portsmouth, NH, November 2, 2010 – Friends Forever, a 501(c)(3) global non-partisan advocacy and awareness organization dedicated to peace, has released a new video aimed at educating the global...
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Moving Forward in Mobile Marketing
ICE Worldwide has been fortunate to work with a few startup incubators in the Northeast. In our backyard, we work with NH-ICC and the local entrepreneurship guru, Mark Galvin. Thanks in large part to...
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Marketing With Video: The Virus You Want To Catch
These days it seems every marketing campaign is leveraging the use of video in some way shape or form. There is no denying the type of impact a successful viral video can have on generating awareness...
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Unleash Your Idea
We like presentations at ICE. Great presentations can inspire, secure funding, sell products, and transform audiences. Anyone that has visited the TED website has seen some of the world’s great...
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Got an app? Be sure you have a plan.
Recently the World Health Organization released a report that stated continual exposure to radiation from mobile phones could potentially cause cancer. The prevention plan? Talk less. Text and use apps...
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Applying B2C Tactics to B2B Marketing
For most of us in marketing, the second half of the year is when we finalize our plans (and budgets) for the upcoming year. The economic upheaval along with the growing number of ways brands can...
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5 Things ICE is Thankful For
There is a lot to be thankful for this year...ICE has grown significantly in the last year. We were honored that some interesting businesses including a couple innovative mobile app start-ups, selected...
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Marketing/PR Resolutions For The New Year
Happy New Year!Are your 2012 resolutions the same or similar to last year’s? If your goals lack originality – you’re not alone. Huliq recently published a list of the most popular yearly resolutions...
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Grammatical Errors or Style?
Every business has its own unique voice. In some cases this means bending the rules of grammar and traditional style. Apple is the most common example, with product names like iPod and iPhone, which...
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PR and Social Media – The Make or Break Factors at Mobile World Congress 2012
ICE is still recovering from this year’s Mobile World Congress trade show, as are thousands of marketing teams around the globe. For the third year in a row, we had the pleasure of helping a client...
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Social Media For Your Organization: Personality and Platforms
For many in the business-to-business (B2B) world, social media was something watched from the sidelines until seemingly overnight it became a major part of a successful overall marketing strategy. A...
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Self Branding Tips for Marketers and Beyond
This blog topic has been in the works since ICE started growing and hiring more team members. As a company, ICE works to teach other businesses the power of branding. As part of the interview team,...
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The Importance of Digital Media in Today's Marketing Landscape
Digital is in and print is out. Old news right? So why has it taken so many companies so long to build a robust digital marketing plan? Change can be overwhelming, and it didn’t take long before...
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Top Mobile Marketing Trends to Watch in 2013
Our office discusses Mobile Marketing a lot. It is one of our favorite marketing trends. The tactics being employed by marketers are constantly changing and improving which makes mobile marketing...
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ICE's Jocelyn Philbook Named Finalist in 2013 Stevie Awards for Women in...
If you hear us humming "Superstition," it's because we are all feeling a little Stevie wonderful. The big news at ICE Worldwide is that our founder and managing partner, Jocelyn Philbrook, was named a...
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What Does the Hashtag Say?
Our team attended the American Marketing Association's (AMA) Advanced Social Media Conference this fall at the Sheraton Hotel in Boston, MA. We were there to learn what the advanced social media...
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5 Tips to Improve Email Marketing
Email marketing is not dead. There are scores of statistics to support this claim. For example, every time you spend $1 on email marketing the average return is $44.25. Customers also speak for...
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The 80 – 20 Rule: Three Key Reasons to Use Infographics
Would you rather read paragraphs of text or look at a graphic that conveys all the information you need to know? Personally - I’d choose the latter.Our eyes are naturally drawn to images, they are more...
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How to Use Hashtags to Your Advantage
The “#” symbol, or hashtag, has grown organically from a Twitter-only search methodology to an essential part of social media. Use the # symbol before a word or phrase, and it instantly becomes a...
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11th Annual Stevie Awards
November is a month to be extra thankful. Today, November 14th, marks the 11th Annual Stevie Awards for Women in Business and ICE Worldwide could not be more thankful to have our founder and managing...
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Season of Giving Back to the Community
‘Tis the season to end the year on a high note! It is easy to get caught up in the busyness of time and put marketing on hold until the new year. At ICE, we encourage all our clients to give marketing...
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Key Trends in Digital Marketing for 2015
Welcome to 2015! We anxiously awaited all of 2015’s digital marketing predictions in Q4 a couple months ago and now we’re in full swing. The marketplace is certainly changing as our world becomes...
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Why Video Should be a part of your Content Marketing Strategy
A recent study from Marketing Tech Blog says that online video now accounts for 50% of all mobile traffic, which is one big reason this year has been called “The Year of Video Marketing”. Video has...
View ArticleSummer is off to a great start at ICE Worldwide!
On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich...
View ArticleSummer is off to a great start at ICE Worldwide!
On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich...
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Jocelyn Philbrook Receives Stevie Award for Women in Business
For the third year in a row, Jocelyn Philbrook was the recipient of a Bronze Stevie® Award in the Female Executive of the Year category in the 12th annual Stevie Awards for Women in Business.’The...
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Bigger Isn't Always Better
If your like me, you watch the superbowl for the commercials just as much, perhaps even more than you do for the game. This year, it seemed clear that bigger spending dosn't mean you get a better...
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A Starter's Guide To Public Relations
At ICE Worldwide, we are lucky to work with some very cool companies. Many of these are start-ups without a lot of experience working with journalists. Everyone likes to see their company positively...
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You've Got Mail! Email Etiquette and Fundamentals
How many emails do you send per day? Email is an essential tool for communication and should be taken seriously and professionally. It isn’t uncommon to take short cuts with email, sacrificing the...
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